3 Screens

3 Screens

Insightful commentary on the current state of the film industry via Luc Forsyth triggered by Scott Galloway article Peak Hollywood. “The ROI on entertainment investment is increasingly the inverse of the screen size it’s produced for.”

Filmmakers and Screenwriters where will your film be watched? The Theater, TV, or Phone? Not all films are meant for a theatrical release. Whether your film shows up on Tubi, Netflix, or Amazon or on a new phone app, we should start discussing how we can use all three to increase our profitability.

Case Study: Quinceañera Crashers!

Let me show you how I’m doing this in real time.

I’m currently packaging my coming-of-age feature Quinceañera Crashers!, and we’re going all in on audience-first filmmaking. I’m not just writing a script—I’m crafting a monetization ecosystem built for Boomers, GenX, Millennials, and GenZ.

Here’s how it breaks down:

Boomers (Abuelos y Abuelas) want a traditional filmgoing experience. They’ll happily attend a big-screen showing—especially if it’s tied to a family event. We’re targeting this screen with regional theatrical premieres in Latino-heavy markets with a live fashion show, mariachi band, and vendor booths.

GenX (Latino Parents) toggle between nostalgia and practicality. They’ll go to the theater if it feels special, but they also watch films on Hulu, Prime, or Peacock after the kids go to sleep. That’s why we’re packaging the film with both a theatrical window and a clean, compelling streaming rollout.

Millennials (Tías and Tíos) love hybrid events. They’re the Instagrammers. They’ll come for the vibe, the food truck outside, the quince dresses in the lobby. For them, we’ll market Quinceañera Crashers! as a cultural moment, not just a film.

GenZ (12–15-year-old Latina girls)? They’re on TikTok. They live on their phones. That’s why I’m considering shooting entire segments vertically—a dream-diary mini-series told in the main character’s voice. Bite-sized, bingeable, personal. Not an afterthought—a designed experience.

The Opportunity Filmmakers Are Ignoring

We don’t have to choose between screens—we can use them all. Not every film needs a Cannes premiere. Some need a phone in a bedroom at 2am, a crying abuela in a Cineplex, or a smart TV playing after dinner.

What we need is screen-conscious storytelling.
What we need is distribution-native filmmaking.
What we need is to stop leaving money on the table.

Desperately need a Film Pitching Package?

If your film is more than just an idea—and you’re ready to monetize across screens—I build pitching packages that include: Film business plan, Film budget, Distribution strategy (that actually makes money).

Let’s brainstorm. I’ll help you find the money hidden in your audience. Email me immediately! filmproducertx@gmail.com



https://medium.com/@profgalloway/peak-hollywood-1f147623b714